Command attention with large-format, illuminated Supalite advertising designed to give your brand a powerful presence on Johannesburg’s busy roads.
Adreach Supalites combine an advertising face of approximately 8 m², elevated roadside positioning and illumination to create standout visibility during the day and after dark.
Sold in runs of three, Supalites give advertisers multiple opportunities to reinforce a single message, showcase different products or create a sequence that tells a bigger brand story.
Your monthly fee secures the advertising location for the duration of your campaign.
Supalite pricing varies according to the selected sites and their road grading. Sites are available at Premium and Impact road graded rates and are sold as a run of three.
Your total campaign investment will therefore depend on the Johannesburg locations selected, campaign duration and artwork production requirements.
Monthly site rental - starts from R40,000 per month
Pricing is determined by the selected Premium or Impact road locations and the requirements of your campaign.
Production and printing - Starts from R4,600 per face
Artwork production and printing are quoted separately according to the requirements of your Supalite campaign.
Supalites take street pole advertising to a larger, more premium level. Their size, illumination and strategic roadside positioning make them ideal for brands looking to create a commanding outdoor presence in Johannesburg.
A large-format canvas gives your brand more space to make an immediate visual impact.
Generous frame dimensions create a prominent advertising presence alongside busy roads.
Enhanced visibility helps your campaign remain noticeable during the day and after dark.
Three consecutive advertising opportunities help increase repetition and creative possibilities.
Elevated positioning helps your advertising stand out within the surrounding road environment.
Adreach Supalite advertising is exclusively available in Johannesburg.
A run of three Supalites per location gives your brand significant advertising space and an exciting opportunity to create a memorable roadside campaign.
A campaign of three months or longer is recommended to maximise repeated exposure, build familiarity and strengthen brand recognition over time.
Every Supalite booking is sold as a run of three consecutive advertising sites. This gives your campaign more than simply additional advertising space. It creates an opportunity to use repetition, storytelling or multiple messages to make your campaign more memorable.
Use the same creative across all three Supalites to reinforce one strong message and strengthen brand recognition.
Use each Supalite to reveal a different part of your message, creating a sequence that motorists experience as they travel past.
Use each site to feature a different product, service, benefit or message while maintaining one consistent brand identity.
Supalite advertising can support businesses across many industries, but it is particularly effective for campaigns where visibility, brand awareness and premium positioning are priorities.
Adreach Supalites are currently available in Johannesburg only, with sites strategically positioned on central road islands along busy roads.
Sites are graded according to Premium and Impact road rates, allowing our team to recommend advertising opportunities based on your objectives, audience and available budget.
Rather than simply choosing an available site, we’ll help you consider where your campaign can achieve the visibility and impact you’re looking for.
Supalites already deliver scale, illumination and prominent roadside presence. An Adreach Innovation Add-on gives you the opportunity to take that impact even further.
Add die-cuts, extrusions, 3D moulds or LED lighting to suitable Supalite campaigns to introduce shape, depth and bespoke creative elements that turn the advertising structure itself into part of the campaign idea.
Innovation Add-ons are available in Johannesburg and Pretoria, making Johannesburg Supalites eligible for creative enhancements subject to site suitability, technical feasibility and approval.
Choosing the right Supalite sites is only one part of planning an effective campaign. Location, road grading, creative execution, campaign duration and how you use your run of three can all influence the strength of your advertising.
Tell us who you want to reach, what you want your campaign to achieve and the budget you’re working with. The Adreach team will help you explore available Johannesburg sites, plan your run of three and determine how Supalite advertising can best support your campaign.
From Supalite dimensions and Johannesburg locations to campaign duration, creative options and pricing, here are answers to some of the most common questions about this premium Adreach advertising format.
A Supalite is a large, illuminated outdoor advertising sign positioned on a central road island close to passing traffic. Adreach Supalites have an advertising face of approximately 8 m² and are sold in runs of three.
Supalites provide a larger, illuminated and more premium advertising format, while standard street pole advertising is designed to provide extensive frequency and broader geographic coverage. Depending on your objectives, the formats can also work together as part of a wider outdoor advertising campaign.
Each Supalite frame measures 3460 mm × 2320 mm, providing approximately 8 m² of advertising space.
Yes. Supalites are illuminated, providing enhanced visibility during daylight and after dark.
Adreach Supalite advertising is currently available exclusively in Johannesburg.
Supalites are sold as a run of three consecutive sites, creating greater frequency and providing more creative opportunities for your campaign.
Adreach Supalites are positioned approximately three metres above ground level on central road islands.
Pricing depends on the selected advertising sites. Supalites are available at Premium and Impact road graded rates, so our team will provide a quotation based on current availability, your campaign objectives and suitable locations.
A campaign of three months or longer is recommended to create sustained visibility, increase repeated exposure and give your message time to build recognition.
The run-of-three format gives you the flexibility to develop a creative sequence or reinforce a single message. Our team can help you determine the most effective creative approach for your campaign.