When a Standard Street Pole Ad isn’t big enough for the idea, step up to an Icon. Adreach Icon Street Pole Ads give brands a larger roadside advertising canvas while retaining the location-based visibility that makes Street Pole Advertising so effective.
Use the additional creative space to make your product bigger, your branding clearer and your campaign harder to overlook as people travel through selected high-value advertising locations.
This monthly fee secures the advertising location for the duration of your campaign.
Icon Ads give advertisers a larger creative canvas while retaining the cost-efficiency and roadside presence of Street Pole Advertising.
R2,955 artwork production fee per run of three once-off, Excl. VAT – Each Icon Street Pole Ad site features a run of three Icon boards. A once-off production fee applies to professionally print and prepare your artwork for installation. This fee is separate from the monthly fee.
The advantage of an Icon isn’t about filling a larger advertising space with more information. It’s about using the additional space to make the most important part of your campaign bigger, simpler and easier to notice.
The increased advertising area gives brands more room to make products, people, offers and distinctive brand assets the hero, while the roadside environment keeps the campaign visible to people travelling through the selected area.
Icon Street Pole Ads are a larger-format option within the Adreach Street Pole Advertising portfolio, designed for campaigns that need greater visual presence than a Standard Street Pole Ad can provide.
Outdoor advertising becomes more valuable when audiences encounter your message repeatedly. Keeping your Icon advertising visible over an extended period gives your campaign more opportunities to build familiarity and reinforce your message within the local community.
Adreach Icon Street Pole Ads are available in Johannesburg, Pretoria, North West and the Northern Cape, giving brands a larger-format roadside advertising option across selected high-value locations.
Tell us where your customers are, who you want to reach and what your campaign needs to achieve, and the Adreach team will help you identify suitable available Icon sites for your budget and campaign.
Icon Ads are particularly useful for campaigns built around a strong visual hero.Â
Your Icon gives you the canvas. Innovation gives you more ways to use it. Add a custom die-cut, extrusion, 3D mould or LED lighting enhancement to selected Icon Ads in Johannesburg and Pretoria and turn a conventional advertising space into a bespoke creative execution designed to stand out.
Make your product the hero, bring key elements forward, introduce physical depth or let the creative break beyond the conventional advertising frame.
Tell the Adreach team what you’re advertising, who needs to see it and where you want to make an impact. We’ll help you explore available Icon Ad locations, understand the campaign costs and decide whether the larger format is the right choice for your brief.
From format selection and pricing to campaign duration and Innovation, here are the key things to consider before booking an Icon Ad.
An Icon is a larger-format advertising option within Adreach’s Street Pole Advertising portfolio, designed to give campaigns greater individual visual presence than a Standard Street Pole Ad.
Standard Street Pole Ads are particularly useful for building repetition and campaign coverage. Icons provide a larger advertising canvas, making them better suited to campaigns where individual visual impact is a priority.
The current media rate is R7,500 per month, excluding VAT and applicable production costs. This works out to approximately R250 per day based on a 30-day month.
No. The monthly media fee and the applicable once-off print and production costs are separate.
We recommend considering three months or longer for campaigns focused on building sustained awareness and familiarity.
Selected Icon Ads in Johannesburg and Pretoria can be enhanced through Adreach Innovation Add-ons, including die-cuts, extrusions, 3D moulds and LED lighting, subject to feasibility and approval.
Icon Street Pole Ads are available in Johannesburg, Pretoria, North West and the Northern Cape, subject to current site availability. The Adreach team can help you identify suitable Icon locations based on your audience, campaign objectives and budget.
Yes. The right choice depends on your objective, audience, available sites, creative idea and budget. We can help you determine whether greater frequency, a larger individual advertising format or a combination of formats makes the most sense.