Build repeated brand visibility with one of South Africa’s most recognised outdoor advertising formats.
Adreach Standard Street Pole Ads, commonly referred to as SPAs, put your campaign alongside the roads and routes people travel every day. Positioned across major roads, commuter routes, business districts and residential areas, they provide businesses with a cost-effective way to build frequency and stay visible within the markets that matter.
This monthly fee secures the advertising location for the duration of your campaign.
Standard Street Pole Ads are designed to make your media budget work harder. Instead of looking only at the monthly advertising fee, consider how often your campaign can be seen throughout the month. Your advertising remains visible 24 hours a day, seven days a week, giving you continuous exposure and repeated opportunities to reach people travelling through your selected areas.
Starting from R2,250 Excl. VAT per run of three per month, Standard Street Pole Ads provide an accessible entry point into physical outdoor advertising.
Once-off artwork production fee per run of three of R1,425 Excl. VAT applies, to professionally print and prepare your artwork for installation. This fee is separate from the monthly fee.
Standard Street Pole Ads are advertising panels mounted on approved street poles in highly visible public locations.
They are positioned along roads, intersections, shopping districts, business hubs and residential routes, placing your campaign directly into the everyday journeys of motorists, passengers, pedestrians and local communities.
Rather than relying on audiences to actively search for your business, SPAs put your message into environments where people naturally spend their time.
Instead of placing a single advertising face along a route, your campaign appears across three Street Pole Ads, giving passing audiences repeated opportunities to notice and process your message.
For campaigns focused on building awareness and recognition, we recommend considering three months or longer.
Adreach operates a substantial Street Pole Advertising network spanning more than 60 towns and cities across South Africa. Campaigns can be planned around specific geographic markets rather than simply buying exposure everywhere.
Our team can help you identify suitable locations based on where your audience is, what you are advertising, your campaign objectives, available inventory and budget.
This makes Standard Street Pole Ads suitable for both focused local campaigns and broader campaigns using multiple runs across different areas.
SPAs can work across industries because campaigns can be planned around geography. Whether you need visibility around one neighbourhood or want to build presence across multiple cities, the network can be shaped around where your audience is likely to travel.
People travel the same roads repeatedly. Standard Street Pole Ads use those everyday journeys to give your brand consistent exposure in the areas that matter to your campaign.
Your Street Pole Ad doesn’t have to stop at the edge of the frame. Add an Adreach Innovation Add-on to selected Standard Street Pole Ads and transform your creative with die-cuts, extrusions, 3D moulds or LED lighting.
Available in Johannesburg and Pretoria, these optional enhancements let products break beyond the frame, introduce physical depth or use light to turn a familiar Street Pole Advertising format into something audiences don’t expect to see.
A good Street Pole Advertising campaign starts with more than choosing available poles. Tell the Adreach team about your audience, campaign objective, target areas, timing and budget, and we’ll help you build a campaign around them.
From campaign sizes and locations to pricing and creative, here are the questions businesses commonly need answered before planning a Standard Street Pole Advertising campaign.
A Standard Street Pole Ad is an outdoor advertising panel mounted on a street pole along a selected road or route. Adreach Standard Street Pole Ads are sold in runs of three to help campaigns build repeated visibility.
Standard Street Pole Ads are sold in runs of three, giving your campaign three advertising faces along the selected route or area.
Adreach’s Street Pole Advertising network extends across more than 60 towns and cities in South Africa. Exact inventory and availability depend on the locations required for your campaign.
Pricing depends on the selected format, location, number of runs and campaign duration. There is typically a monthly advertising fee plus a once-off print and production cost. Any optional Innovation Add-ons carry their own additional production cost.
The minimum campaign period is one month, subject to campaign requirements. For campaigns designed to build stronger awareness through repeated exposure, we recommend considering three months or longer.
Campaigns can potentially use the run creatively, including complementary executions. Our team can advise on the production and campaign requirements for your specific concept.
Campaigns can be planned around your preferred geographic areas and suitable available inventory. The Adreach team can help identify sites based on your audience, campaign objective and budget.
Yes. Selected Standard Street Pole Ads in Johannesburg and Pretoria can be enhanced with Adreach Innovation Add-ons, including die-cuts, extrusions, 3D moulds and LED lighting, subject to technical feasibility and approvals.
Yes. Tell us who you want to reach and what you want the campaign to achieve. Our team can help you consider suitable formats, locations and campaign coverage rather than leaving you to choose sites without guidance.