Reach consumers when they’re already shopping, browsing and making purchase decisions with Adreach Mall Advertising.
Positioned externally at selected Cape Town shopping centres, Mall Ads place your message at high-impact points throughout the shopping journey, including parking areas, entrances and exits.
This monthly fee secures the advertising location for the duration of your campaign.
A consumer may visit the same shopping centre several times throughout a campaign. Keeping your advertising visible over a sustained period gives your brand more opportunities to become familiar and reinforce your message.
Mall Advertising costs can vary according to the shopping centre, advertising format, number of sites, availability and campaign duration.
R690 artwork production fee (once-off, Excl. VAT) – A once-off production fee applies to professionally print and prepare your artwork for installation. This fee is separate from the monthly fee.
Shopping centres bring together consumers, retailers, restaurants, services and entertainment in one destination. Mall Advertising gives brands an opportunity to reach those consumers closer to the moment when purchase decisions are being made.
You don’t necessarily need to choose only one Mall Advertising format. Each type can play different roles within the same campaign, creating multiple opportunities for consumers to encounter your brand as they move through the shopping environment.
A0 Mall Pole Ads provide the largest Mall Pole Advertising format in the Adreach offering. Positioned externally around selected shopping centres, they give brands a generous portrait-format canvas for bold imagery, recognisable branding and concise promotional messages.
A1 Mall Pole Ads provide a more compact 635 mm × 890 mm advertising format positioned around selected shopping centre environments.
Their smaller footprint makes them well suited to creating multiple advertising touchpoints, using simple creative that can be understood quickly as consumers drive, walk or move through the area.
A1 wall frames take Mall Advertising off the pole and onto strategically positioned wall-mounted advertising spaces around selected shopping centres.
The format gives advertisers another way to become part of the consumer’s journey through the external mall environment and can complement Mall Pole Ads as part of a broader campaign.
Three-month campaign or longer is our recommended approach for sustained brand visibility and repeated exposure. The appropriate duration may differ for short-term sales, seasonal promotions or product launches, so the Adreach team can help you plan around the timing of your campaign.
Adreach Mall Advertising is currently focused on selected shopping centres in Cape Town, allowing brands to build campaigns around individual retail destinations or multiple locations. Availability can change, so our team will help you identify currently available sites based on the shopping centres and audiences relevant to your campaign.
You don’t necessarily need a store inside the mall to benefit from Mall Advertising. The format can work for any business that wants to reach a concentrated consumer audience within a retail environment.
The right Mall Advertising campaign isn’t simply about being visible at a shopping centre. It’s about choosing the centres, locations and messages that put your brand closer to the consumers you want to influence.
Tell our team who you’re trying to reach, what you’re promoting and the budget you’re working with. We’ll help you explore available Mall Pole Ads and wall-frame opportunities, select suitable Cape Town shopping centres and build a campaign around your objectives.
From arriving in the parking area to walking through the entrance, let’s make your brand part of the shopping journey.
From locations and formats to pricing and campaign strategy, here are answers to common questions about advertising at shopping centres with Adreach.
External advertising opportunities around selected shopping centres, including pole-mounted and wall-frame formats positioned at high-impact areas such as parking lots, entrances and exits.
We currently offer Mall Advertising at selected shopping centres in Cape Town. Available centres and individual advertising sites may change, so speak to our team about current availability.
Current formats include A0 Mall Pole Ads, A1 Mall Pole Ads and A1 wall frames. A0 frames measure 866 mm × 1214 mm and A1 frames measure 635 mm × 890 mm.
OUr Mall ads are external mall advertising, with sites positioned in areas such as parking lots and key access points, including main entrances and exits.
Not necessarily. Mall Advertising can also be used by brands that want to reach consumers visiting a particular shopping destination, even when the advertiser isn’t a tenant of the centre. Site and campaign approval requirements will still apply.
We recommend three months or longer for campaigns focused on sustained visibility and repeated exposure. Shorter campaign periods may make sense for specific promotions or seasonal activity, subject to booking requirements.
Subject to site availability, a campaign can incorporate multiple shopping centres to expand geographic reach. Our team can help you determine which combination makes sense for your audience and budget.
Mall Advertising puts your message close to consumers while they’re already in a retail environment. This can be particularly valuable for brands looking to influence awareness and consideration close to the point of purchase.
Yes. If you would like to update your advertising during your campaign, we can arrange for new artwork to be produced and installed. Additional production and printing costs will apply when replacing existing artwork.