Increase your brand visibility with one of South Africa’s most recognised and cost-effective outdoor advertising solutions.
AdReach operates one of the country’s largest street pole advertising networks, helping businesses of every size connect with motorists, commuters and local communities through strategically positioned advertising sites across more than 60 towns and cities.
Promoting a local business, launching a national campaign, opening a new store or building long-term brand awareness? Our street pole advertising solutions deliver continuous exposure where your audience lives, works, shops and travels.
Street pole advertising uses advertising panels mounted on municipal-approved street poles in highly visible public locations.
These advertisements are positioned along roads, intersections, shopping districts, business hubs, and residential routes where they can be seen repeatedly by motorists, passengers, pedestrians, and local communities.
Unlike many forms of advertising that rely on consumers actively searching for information, street pole advertising places your message directly into everyday environments where audiences naturally spend their time.
Every campaign has different objectives. Adreach offers different roadside formats that vary in size, positioning, visibility and campaign investment.
South Africa’s most recognised outdoor advertising formats. Positioned along major roads, commuter routes, business districts, and residential areas, these advertising panels provide cost-effective exposure and high-frequency visibility.
Your monthly fee secures the advertising location for the duration of your campaign.
Icon Board advertising provide larger-format visibility than traditional street pole advertising and are strategically positioned near shopping centres to maximise audience exposure along major, high-traffic transport routes.
Your monthly fee secures the advertising location for the duration of your campaign.
Premium illuminated advertising displays that provide enhanced visibility both during the day and at night. Their premium appearance and strategic placement make them ideal for brands seeking greater impact and prestige advertising.
Your monthly fee secures the advertising location for the duration of your campaign.
Street pole advertising places your brand in front of thousands of people as they go about their daily lives. Positioned along busy commuter routes, shopping districts, residential areas and business hubs, these advertising sites create repeated exposure that helps businesses build awareness, strengthen brand recognition and remain top of mind.
Unlike many advertising channels that rely on people actively searching for your business, street pole advertising reaches audiences naturally throughout their daily journeys.
Street pole advertising supports each of these goals by combining high visibility, repeated exposure and geographic targeting into a single advertising solution.
Street pole advertising is one of the most versatile forms of outdoor advertising available. Because it places your message directly in front of people during their daily routines, it can help businesses increase visibility, launch products, promote locations, support marketing campaigns and build long-term brand recognition.
Add an Adreach Innovation Add-on to selected Street Pole Ads and transform your creative with die-cuts, extrusions, 3D moulds or LED lighting.
Available in Johannesburg and Pretoria, these optional enhancements let products break beyond the frame, introduce physical depth or use light to turn familiar Street Pole Advertising into something unexpected.
Promoting a local business or planning a nationwide campaign? Our team will help you select the right advertising format, locations and campaign duration to achieve your objectives.
From Supalite dimensions and Johannesburg locations to campaign duration, creative options and pricing, here are answers to some of the most common questions about this premium Adreach advertising format.
Street Pole Advertising places multiple advertising signs on roadside poles within selected areas or along routes. Campaigns are generally built as runs, allowing audiences to encounter your advertising repeatedly as they travel.
Street Pole Advertising places multiple advertising signs on roadside poles within selected areas or along routes. Campaigns are generally built as runs, allowing audiences to encounter your advertising repeatedly as they travel.
The total cost depends on your selected Street Pole format, road grade, location, number of sites and campaign duration. You should budget for the recurring monthly advertising fee plus a separate once-off artwork production cost.
No. Monthly media rental and artwork production are separate costs. Your media fee covers the advertising sites, while printing and production are charged separately as a once-off cost for the applicable artwork.
The minimum campaign duration in certain locations are one month, subject to product requirements. For campaigns focused on sustained awareness and repeated exposure, we recommend three months or longer.
Adreach has Street Pole Advertising opportunities across multiple towns and cities in South Africa. Availability varies according to the specific product and location.
Yes. Campaigns can be planned around available advertising sites within geographic markets relevant to your audience. Tell us which communities, suburbs, towns or cities matter and we’ll help you explore suitable opportunities.
There isn’t one number that works for every campaign. The right number depends on your geographic objective, available sites, format and budget. Our team can help you determine an appropriate campaign size.
What’s the difference between Standard Street Pole Ads, Icon Boards and Supalites?
Yes. In Johannesburg and Pretoria, selected Standard Street Pole Ads and Icon Boards can incorporate Innovation Add-ons such as die-cuts, extrusions, 3D moulds and LED lighting. Supalites can also support suitable Innovation executions in Johannesburg.
Potentially, but changing physical artwork requires new printing and production, so an additional production cost would apply.
Yes. Rather than simply booking whichever sites are available, tell us about your audience, objectives, geographic priorities and budget. Our team can help you build a campaign around those requirements.