Out of Home Advertising

What is Out of Home Advertising?

Out of home (OOH) advertising refers to any advertising that reaches consumers while they are outside their homes. This includes traditional outdoor ads such as billboards, street pole ads, and transit ads, as well as digital displays in public spaces. Outdoor ads are designed to reach people on the go during their daily routines, they target high-traffic areas like roads, bus stops, shopping centres, airports, and public venues.

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Adreach Is Your Partner for Impactful Out of Home Advertising in South Africa

  • Adreach: Improving Outdoor Advertising in South Africa
    In today's dynamic market, outdoor advertising remains one of the most powerful ways to connect with your target audience. Adreach stands as a leading out of home advertising company in South Africa, specialising in impactful and cost-effective solutions designed to elevate your brand's visibility. With over two decades of expertise and a vast network of street poles nationwide, we are the go-to outdoor media company for businesses of all sizes.
  • Unlocking Growth with Strategic Out of Home Advertising
    At Adreach, we understand that effective OOH advertising is about more than just placing ads; it's about strategic placement, compelling creative, and measurable results. Our hero product, Street Pole Ads, offers unparalleled frequency and brand awareness, ensuring your message is seen by thousands of South African consumers 24/7. These strategically positioned displays are a hard-working form of OOH that cannot be ignored, making them a cornerstone of any successful outdoor media advertising campaign.
  • Tailored Outdoor Advertising Solutions for Every Business
    Whether you're an independent entrepreneur or a large corporation, Adreach provides customised outdoor advertising solutions to meet your unique objectives:
    • Outdoor Advertising for Estate Agents: Drive foot traffic to your show houses, increase brand recognition in specific neighbourhoods, and establish yourself as the leading property expert in your area. Our precisely targeted Street Pole Ads put your listings directly in front of potential buyers in key residential zones.
    • Out of Home Advertising for Restaurants: Entice diners with irresistible visuals of your signature dishes, promote daily specials, and guide customers directly to your establishment. Our OOH solutions help restaurants capture the attention of passersby, boosting local awareness.
    • Outdoor Advertising for Small Businesses: Achieve maximum exposure on a budget. Adreach provides cost-effective and highly visible advertising that helps small businesses thrive and compete with larger brands.
    • For Outdoor Advertising Companies & Agencies: Partner with Adreach for seamless execution of your clients' OOH campaigns. We offer extensive national coverage, expert guidance on creative best practices, and a dedicated team to ensure your agency's campaigns deliver exceptional results.
  • Why Choose Adreach as Your OOH Advertising Agency
    As one of the leading outdoor advertising agencies in South Africa, Adreach offers:
    • Extensive Reach: With coverage spanning over 60 towns and cities, our outdoor advertising South Africa network ensures your message reaches the right audience, wherever they are.
    • High Impact: Our Street Pole Ads, along with our other larger OOH products like Supalites and Icon Boards, are designed for maximum visibility and memorability.
    • Targeted Solutions: We help you select the most impactful locations to reach your specific demographic, ensuring minimal wastage and maximum ROI.
    • Unmatched Expertise: With over 20 years in the industry, Adreach provides unparalleled insights and support, from campaign planning to creative development.

Types of Out of Home Advertising

  1. Billboards – These are large advertisements typically seen along highways or in high-traffic areas. Billboards can be static (printed) or digital (displaying changing messages).
  2. Transit Advertising – Ads placed on or inside public transportation such as buses, subways, trains, and taxis. This can also include advertising in stations or terminals.
  3. Street Furniture – These are ads on things like bus shelters, kiosks, bins, bus shelters and benches. They’re often located in high-foot-traffic areas.
  4. Digital Out of Home (DOOH) – Digital ads displayed on screens in high-traffic locations. These allow for dynamic, real-time content and better targeting based on time of day or audience demographics.
  5. Street Pole Ads - Ads displayed in frames or posters attached to street poles, lampposts, or utility poles. They allow for improved brand awareness due to frequency.
  6. Airports and Stadium Advertising – Ads in airports or sports stadiums, which can be large-scale digital or printed formats.
  7. Event Sponsorship and Experiential Advertising – Sponsoring public events and creating branded experiences that engage with people in public spaces.

Key Advantages of OOH Advertising

  1. High Visibility – OOH ads are seen by a large number of people, often in locations where they can't easily avoid the message, such as on highways or in transit systems.
  2. Targeting a Specific Audience – OOH allows for specific location-based targeting. For example, a brand can place ads near sports venues, universities, or business districts to reach specific audiences.
  3. Brand Awareness – It’s highly effective for increasing brand awareness. The sheer size and location of out of home ads make them hard to ignore and great for creating a lasting impression.
  4. 24/7 Exposure – OOH ads run all day and night, providing continuous exposure.
  5. Effective for Local Campaigns – outdoor can be very effective for geographically-targeted campaigns, especially when the product or service has a local focus.

Key Metrics to Consider

Evaluating the effectiveness of an out of home campaign is essential. Here are some key metrics to consider:

  1. Impressions – This is the potential number of times an advert is viewed by an individual.
  2. Reach – The total number of individuals who encounter your ad within a given time frame.
  3. Frequency – How often your target audience is exposed to the ad. High-frequency ads can create a stronger brand recall.
  4. Gross Rating Points (GRPs) – Tells you the percentage of your target audience that is exposed to the advert.
  5. Cost per Thousand (CPM) – A common way to measure the cost-effectiveness of an OOH campaign. It represents the cost an advertiser pays for 1000 ad views or impressions.

How to Plan an Out of Home Advertising Campaign

  1. Set Clear Objectives – Understand the purpose of your campaign. Are you looking for awareness, product launches, or driving foot traffic to a location? This will help define the type of OOH ad campaign you need.
  2. Identify Your Target Audience – OOH is often placed based on the geography, demographics, and behaviours of the target audience. Understand where your audience is located, what types of places they frequent, and the best times to reach them.
  3. Choose the Right Locations – Location is key in outdoor advertising. Select spots that maximize exposure to your target audience. High-traffic locations are ideal for broad campaigns, while more niche or localized ads can be placed near specific venues, events, or businesses.
  4. Creative Considerations (GRPs) – OOH ads need to be clear, concise, and attention-grabbing. Consider the medium—billboards need bold, easy-to-read visuals, while digital formats can include more dynamic content.
  5. Campaign Timing – Determine the timing and duration of the campaign. Will it be a short-term campaign, or are you looking for longer-term exposure? Consider whether seasonal events or holidays could affect the impact of your ad.
Coverage

WE’VE GOT YOU COVERED WITH OVER 40 000 STREET POLES ACROSS THE COUNTRY COVERING 60+ TOWNS AND CITIES NATIONWIDE.

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