Street pole advertising is a powerful marketing tool that has proven to deliver substantial results across various industries. This form of advertising leverages the high visibility of strategically placed ads on street poles, capturing the attention of commuters and pedestrians. Adreach, a leading provider of outdoor advertising solutions, has successfully implemented numerous street pole advertising campaigns. This article delves into several case studies, highlighting the efficacy of street pole advertising in driving brand awareness and customer engagement.
The Power of Street Pole Advertising
Outdoor advertising, particularly street pole advertising, has evolved into a crucial component of comprehensive marketing strategies. It offers a unique advantage of high-frequency visibility, reaching a broad audience consistently. Adreach has been at the forefront of this advertising medium, providing tailored solutions that meet the specific needs of various clients. The following case studies demonstrate the effectiveness of Adreach's street pole advertising campaigns.
Case Study 1: Cool Ideas
Background
Cool Ideas, an internet service provider, sought to increase brand awareness and customer engagement through a high-impact advertising campaign. They opted for Adreach's Superlite street pole advertisements, which are large illuminated signs that capture attention both day and night.
Campaign Details
- Duration: Three months
- Advertising Medium: Superlite street pole ads
- Primary Objective: Increase brand awareness and customer enquiries
Results
Cool Ideas experienced a significant uptick in customer enquiries and new customer sign-ups. Prior to the campaign, they were acquiring 50 to 60 new customers daily. This number surged to 80 to 100 per day during the campaign, reflecting a 25% to 35% increase in revenue. The Superlite campaign not only heightened visibility but also established Cool Ideas as a prominent player in the internet service sector.
Client Feedback
The managing director of Cool Ideas praised the campaign's execution and the professionalism of Adreach. The timely flighting and printing of the ads, coupled with the high value for money, made the campaign a resounding success.
Case Study 2: IMS Creative Agency
Background
IMS Creative Agency, a boutique creative firm, aimed to enhance brand recognition and drive traffic to their website. They utilised Adreach's street pole advertisements for an awareness campaign, featuring creative visuals and minimal call-to-action elements.
Campaign Details
- Duration: Multiple months with rotating locations
- Advertising Medium: Supalites street pole ads with creative visuals
- Primary Objective: Increase brand recognition and website traffic
Results
IMS Creative Agency saw a 31% increase in geographic search volumes and a 16% rise in organic traffic. The campaign also resulted in a 13% increase in customer enquiries. The high-frequency exposure of the street pole ads significantly contributed to these improvements.
Client Feedback
IMS Creative Agency appreciated the flexibility of the Supalites product, allowing them to shift locations and maintain high visibility. They noted the cost-effectiveness and targeted reach of the campaign, which seamlessly integrated with their digital marketing efforts.
Case Study 3: SPAR
Background
SPAR, a major retail chain, aimed to boost participation in a consumer loyalty programme by utilising street pole advertising. The programme offered significant discounts on a range of products, incentivising customers to increase their spending.
Campaign Details
- Duration: Three months, extended due to success
- Advertising Medium: Street pole ads
- Primary Objective: Increase participation in the loyalty programme
Results
SPAR experienced a 3% to 5% increase in participation rates in areas where the street pole ads were deployed. Additionally, sales in these areas grew by 5% compared to the previous year, showcasing the effectiveness of the campaign in driving consumer action.
Client Feedback
SPAR commended Adreach for their professionalism and reliable service. The timely flighting and proof of flighting ensured seamless execution of the campaign. The positive impact on sales and customer participation confirmed the value of street pole advertising.
Benefits of Street Pole Advertising
High Visibility and Frequency
Street pole advertising ensures repeated exposure to a broad audience. Commuters and pedestrians frequently encounter these ads, which reinforces brand recognition over time.
Cost-Effectiveness
Compared to other advertising mediums, street pole ads offer a low cost per relevant reach. This makes it an attractive option for businesses looking to maximise their marketing budgets.
Targeted Reach
Street pole ads can be strategically placed in high-traffic areas to target specific demographics. This precision targeting enhances the relevance and impact of the advertising message.
Integration with Other Marketing Channels
Street pole advertising works synergistically with other marketing channels, such as digital and social media. This integrated approach amplifies the overall effectiveness of marketing campaigns.
Successful Street Pole Advertising Campaigns With Adreach
The case studies of Cool Ideas, IMS Creative Agency, and SPAR illustrate the transformative impact of street pole advertising. Adreach's expertise in executing these campaigns has consistently delivered remarkable results, proving the value of this advertising medium. As businesses continue to seek innovative ways to engage with their audience, street pole advertising stands out as a reliable and effective strategy. By leveraging the high visibility, cost-effectiveness, and targeted reach of street pole ads, companies can significantly enhance their brand presence and drive customer engagement.