The opening of BMW Clearwater on the 2nd of September did not go by unnoticed. The renowned brand worked with Adreach by using Street Pole Ads in the Roodepoort area to ensure awareness. 108 Street Pole Ads were placed in strategic sites around the new location. The message is simple, clearly communicated and enhanced by a dominant presence of Street Pole Ads in the area.
Athol Quin, Managing Director of BMW said, “Our primary objectives are customer retention and acquisition, through improved convenience, given our new location. Working with Adreach and using Street Poles are therefore the most effective method of communicating and reminding our customers daily that they should visit us at our new premises”.
“Adreach is always pleased to be a part of a campaign that makes use of Street Pole Ads’ ability to localize and enhance a message, clearly and convincingly”, said the sales representative of the BMW account, Juan Gerber of Adreach.
Adreach has more than 40,000 advertising sites across South Africa – delivering more outdoor targeted opportunities than any other outdoor advertising company in the country.