Management Expert Peter Ducker says marketing and innovation are the only two purposes of every business. Marketing strategy and advertising is the backbone of the growth of companies. From tech giants to local vendors, everyone strives to build their brand through different means of advertising. Among all these, Street Pole Ads remain one of the most effective marketing mediums.
If you want to turn your average running setup into a well-known business, SPA’s can give you the required push. However, they are not always used to their full potential.
Let’s first talk about what street pole ads are and how these can be beneficial for your business.
What are Street Pole Ads?
Street pole ads are unique because they use an existing street pole for advertising your business rather than replacing it with new signage. These have been around since the 1830s. These ads can be used for many different purposes, including:
- Street pole ads help in Promoting the products and services of your company
- Distinguishing yourself from other businesses in the same industry
These advertisements are also cost-effective, as they can be printed and erected with a low investment. Street pole ads are typically used for advertising corporations or businesses that want to reach the public. They are effective because they are often found on high-traffic and major routes, and when coupled with creativity & key messaging, their reach and impact remain invaluable.
What types of Street Pole Ads are there?
It’s very important to note that street pole ads differ in size, design, and placement. These differences impact their costs and effectiveness in attracting people who pass by them regularly in public places such as highways or urban areas. There are different types of street pole ads:
- Lamp Pole Banners
- Electricity Pole Ads
The importance of a marketing strategy for business
A marketing strategy is a plan for how your business will market its products or services. Marketing strategies can help you to understand how to reach your target audience and solve their problems by selling your solutions.
A good marketing strategy can assist in identifying what products or services you offer and how they can be advertised and sold to different types of people. It also lets you determine how much money you’d spend on advertising and other promotional activities. A strategy aims to increase revenue and profits by increasing customer awareness, sales, and market share.
Why it’s essential to make use of various marketing mediums, to execute a marketing strategy
The marketing funnel is an important concept to understand when you’re marketing your business. It’s a series of steps people go through when they first learn about your product or service and when they’re ready to purchase it.
The first step in the marketing funnel is awareness of the product and service; this means getting people aware of what you offer so that they’ll know what it is and how it can help them. Once someone has become aware of something, there is a greater chance that they will want to know more about your offer.
Street Pole Ads offer visibility and repetition, unique to other advertising options. They are in the public eye and are constantly being passed by pedestrians, cars, trucks, and other vehicles.
Street pole ads offer greater brand awareness than other types of outdoor advertising. Many people pass by these succession advertisements daily and are exposed to them as they do their daily commutes. The unique nature of these placements makes it easy for customers to notice them from a distance, which can help them remember your product or service when they need it most.
The benefits of street pole advertising for business
Street pole advertising is a great way to get your business’s name out there and in front of potential customers.
Easy Promotion
This type of advertising can promote your products, services, and special offers like discounts. You may also use SPAs to promote events or activities that benefit your business. For example, if you own a gym franchise with locations throughout the area, it would be beneficial for residents to see an ad with promotions about their upcoming classes!
Timeless Visibility
Street pole ads offer 24/7 visibility to your audience without needing to have them utilise any other media, such as their phone or laptop, in case of digital marketing.
Better Reach
Street pole ads are more visible than other advertising options. They are in the public eye and are constantly viewed by pedestrians and people travelling in cars, trucks, and other vehicles. When you place your street pole ads on the curb or a utility pole, you can expect high visibility for your brand.
Targeted Audience
You can even target a particular audience demographic via SPAs. For instance, if you’re running a high-end car showroom. Then, instead of placing ads everywhere, you can easily target your desired audience of people living in a particular area where most of them can afford the luxury.
Including SPAs in your marketing strategy
As a business owner, you know marketing is essential to your success. You won’t be able to attract new clients or increase sales if you don’t put in the necessary effort.
However, deciding on the right marketing strategy for your business can be challenging. This is especially true if you have limited resources. Here are some reasons why street pole ads are so important:
- Street pole ads are ideal for getting your brand noticed.
- Ensure low-cost advertising with better ROI’s
- Provide facilitation in advertising your business close to the point of purchase
- Offer a good reach and awareness with high frequency and repetition.
Street pole ads are ideal for reaching more audiences, building brand awareness, promoting your offerings, and saving capital spending on other expensive marketing mediums. If you’re planning to add street pole marketing and revamp your sales, then Adreach is your ideal partner offering 30 000 + sites, nationwide.