Street Pole Ads Are More Creative Than You May Think


Street pole ads are so important that no business should market without incorporating them into its marketing strategy. They are a cost-effective and traditional way to reach out to your audience, often found on major highways and arterials.

When creativity and messaging combine, they give street pole advertising an engaging persona. That’s why despite the digital transformation, Out of Home (OOH) advertising has stood the test of time. 

What are Street Pole Ads?

Street pole ads are Out-of-Home (OOH) advertisements in which a banner is erected on a street pole to inform people about your brand and its services or products. They ensure that you get maximum exposure from your promotional campaigns on major traffic routes and arterials. 

There are two major types of street pole ads:

  • Lamp Pole Banners
  • Electricity Pole Ads 

Cool and Creative ideas for your Street Pole Ads: 

Bring out your inner artist while designing your street pole ads with our creative teams. Here are some incredible ideas for you to stand out from other brands:

Incorporate Humour

Street pole ads that incorporate humour not only catch people’s attention but also become memorable for a long time. They trigger emotions while also getting your message across without overdoing anything.

Instead of just focusing on your products or services, design your ads in a customer-centric manner. If the audience can see something of themselves in your advert, you have made a connection between brand and potential customer. 

Use Ad Dimensions Creatively 

You can expand beyond the natural dimensions of your street pole advertising. Create a pleasing effect that goes beyond your ad’s limits and catches people’s attention using innovations like lighting and die cuts.

For instance, if you’re the owner of a coffee shop, you can show steam rising out of the coffee cup. The steam effect draws attention to your ad and emphasises it.

How Adreach Will Help you Spice Up Your Street Pole Ads

Adreach has been in the street pole ad business for over two decades, so we know how to spice up your ads and make them more appealing. Here’s how we do it using our immense expertise:

Precise Targeting 

One significant advantage of street pole ads is that they can be tailored to target specific audiences at specific spots without waste. On the other hand, billboards have a much higher ratio of wastage. Locations for installing SPAs can be handpicked so that you only use the resources that will pay back.

Unmatched Creativity 

Adreach has assembled a team of highly qualified and creative designers that are always ready to craft something new and appealing. We ensure that your street pole advertising is catchy but understandable for everyone.

Maximum Reach 

Adreach’s work aims to make your brand as visible as possible, ensuring that people remember your brand after looking at your street pole advertising. Adreach ensures that we create designs and then place them strategically where the maximum number of people can interact with them. With our immense footprint on busy arterials and routes, engaging people is no problem for us.

How to Tell a Story With Street Pole Ads 

Creating engaging ads with limited space and time to play can be challenging. Here are some ways in which you can create an engaging storyline through your street pole advertising:

Repeat Exposure 

One way to engage customers in a story is to use repeat exposure when you know people will interact with your street pole advertising multiple times. Instead of hitting them with the same lines, repeatedly build a narrative by giving them the first impression point in the beginning. You can move slowly, keep building upon the first impression, and ensure the story sinks perfectly.

Here’s how to do it:

  • Introduce them to your brand and write something so they’re tempted to learn more about you. 
  • Place signage strategically at equal distances, so they’re always willing to see more of it. 
  • Continue the narrative as long as they’re on the same path, and deliver a punchline when they’re about to exit, completing your story.

Be Truthful & Create a Personality 

What you display on your street pole advertising sparks discussion about your brand. It becomes a part of your brand identity, so ensure you’re always authentic and truthful in your ads. 

Storytelling is more than just being truthful about your products or services. You also must ensure that your pitch is engaging and has depth and personality. Make street pole advertising that gets people emotionally invested, and they don’t mind looking at it repeatedly. 

Why Thinking Outside the Box is Crucial 

If your adverts are like every other brand, standing out is out of the question already. Luckily, you can distinguish yourself by thinking outside the box and coming up with innovative street pole advertising.

What if your out-of-the-box idea becomes the next trend in the industry and is followed by thousands? If that happens, you will always be the first to start it, which adds to your reputation.

Out-of-the-box street pole ads also have a more significant impact on people. They are more catchy and gain more attention. Ultimately, more attention means more chances of winning over customers and increasing your sales. 

What Adreach Can Do for Your Business 

Adreach has over 24 years of advertising experience and is one of South Africa’s largest Out-of-Home (OOH) media owners by number of sites. We manage over 90% of street pole advertising in South Africa, making us the largest in this particular segment. The number of our street pole ads exceeds 40,000 and covers more than 60 towns and cities in South Africa. 

With this kind of experience and reach, Adreach can transform the presence of your business in the public eye. We have a creative team of designers that know how to catch people’s attention. With our innovative ad designs and themes, you are guaranteed to boost your brand engagement and sales significantly.

So, stop waiting and contact us today. Our helpful and knowledgeable sales team is always ready to guide you and answer any questions. You can call us at 0861222123 or email us at

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