All the 2018 AMASA Award winners

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The 2018 AMASA Awards winners were announced last night, Wednesday, 10 October 2018, with sports management consultancy, Playmakers, named the inaugural Agency of the Year and overall Roger Garlick Award winner. The gala event was held at the Hilton Sandton in Johannesburg.

“We extend massive congratulations to the team at Playmakers, who impressed the judges with their #CokeScoreChallenge. The campaign offered unparalleled excellence in media strategy, media planning and the creative and innovative use of their chosen media platforms,” says Wayne Bishop, AMASA chairperson. “As the agency with the most number of Highly Commended, Golds and overall Grand Prix, Playmakers were also crowned Agency of the Year.”

Ignition Awards (students)

Departments of Strategic Communication & Graphic Design, University of Johannesburg – Lion Matches Gold
Departments of Strategic Communication & Graphic Design, University of Johannesburg – Ama Kip Kip Highly Commended

Best Branded Content Campaign

Ogilvy Huggies The World’s First Baby Marathon Gold
OMD Standard Bank Your Next Million Highly Commended

Best Contribution by a Media Owner

Tiso Black Star Nando’s #Rightmyname Gold
Mediamark Foshini Sebenza Girl Highly Commended

 Best Experiential / Event

Ogilvy Carling Black Label – #NoExcuse Gold
Playmakers – Captivate Brand Activations Jaguar Landrover Two Icons Highly Commended

Best Integrated: Financial

Vizeum & King James / NMP Sanlam 2 Minute Shower Song Gold
OMD Standard Bank Joy of Jazz Highly Commended

Best Integrated: FMCG

Ogilvy Carling Black Label – No Excuses Gold
Dentsu Aegis Network, Loxyion Conexyion & Greater Than, Russian Bear Vodka #IAMNEXT Highly Commended

Best Integrated: Media

Retroviral, JCDecaux & Afrokaans M-Net Survivor billboard Gold

Best Integrated: Retail

The MediaShop Nando’s #RightMyName Gold

Best Integrated: Other consumer goods

Levergy New Balance #BeProteas Highly Commended

Best Integrated: B2B

Demographica Nedbank Seat At the Table Gold*

Best Online

Ogilvy Huggies Kids Marathon Campaign Gold
The MediaShop Cell C Skip to the Best Bits Gold

Best Social Media

Brand Truth FNB Budget Speech Highly Commended
Levergy New Balance #BeProteas Highly Commended

Best Pro Bono/Cause Related

AdReach Heartlines Beyond the River Highly Commended

Best Sponsorship

Playmakers #CokeScoreChallenge Gold
Levergy New Balance #BeProteas Highly Commended

Best Trade Marketing

Mediamark Black Friday #WTBF Gold

Best Use of a Small Budget

MediaCom & Arc Interactive Royco Let’s Eat with Siphokazi Gold

Best Use of Mobile

TMI A Havaianas Summer Highly Commended

Best Use of Technology

AdColony South Africa & Red Star  Heineken South Africa – UEFA Champions League Gold

Best Tactical Use of Media

The MediaShop Cell C Skip to the Best Bits Gold
Red Star Soweto Gold Launch Gold
MediaCom & Arc Interactive Royco Let’s Eat with Siphokazi Highly Commended

*Updated at 10.49am on 12 October 2018.


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