The Power of Storytelling with Street Pole Ads


Modern marketing relies heavily on storytelling. Because of its ability to carry emotions, storytelling delivers an underlying message that impacts audiences like nothing else. When brands deliver advertisements in such a manner, they stick in the audience’s memory for an extended period.

Thankfully, street pole ads can deliver a brand’s story powerfully, which makes them a highly effective marketing tool. With the out-of-home (OoH) advertising sector expected to reach US$198.00m in 2023 in South Africa, it is crucial to explore how street pole ads bring a brand’s story to the masses successfully.

Importance of storytelling in advertising 

Storytelling has become a lethal force in modern marketing and has shaped how brands interact with consumers through ads. Here are some of the reasons that make it so powerful in advertising. 

It establishes a Deeper Connection with the Audience 

Storytelling is a fundamental human experience that profoundly impacts the human psyche and helps establish deeper connections with the audience. It has a long history of communicating, educating, connecting, and sharing with others what you represent. When a brand communicates with its customers through compelling stories, the chances of conversions increase significantly.

To establish a deeper connection with customers, make your advertising campaign about them rather than yourself. Show them that you understand their challenges and want to resolve them through your products and services. Empathy is one of the keys to winning over customers and unlocking conversions.

It Adds a Human Touch 

People buy from brands that have a human touch to their ads because it builds trust. By giving a human touch to their stories, brands connect personally with the audience. Whether you’re a small or large company, your employees are actual people, and your customers would love to know more about them. 

Here are a few ideas that you can try to give your ads a human touch through storytelling:

  • Tell your customers about your entrepreneurial journey and the struggles you have faced to reach where you are today. 
  • If you have a restaurant, tell people about the chef’s story and the major influences on their culinary delights. 
  • Share the journeys and experiences of customers who have been with you for a long time.

Expresses Your Values 

Storytelling marketing can differentiate you from other brands who are just trying to push their products through the market. Customers have an unlimited choice of brands and products, so what sets you apart? What the audience really appreciates is the story behind your products & services and the values that helped you create them.

Tell people why a product or service matters so much to you. For instance, you can tell them you send a percentage of your sales to a charity or that you only use sustainably sourced ingredients. By doing that, you’ll attract those who share the same values & beliefs, making them your lifelong customers. 

Impresses Customers Through Creativity 

The advertising world is fragmented, and consumers are bombarded with hundreds and thousands of advertisements daily. With so much fragmentation, people expect something different and creative from brands. If you’re expecting a customer to spend time on your advertisement, you need to have an innovative approach and give them something different.

For instance, sharing funny instances from your brand’s journey can light up the tone of your advertisements and make them cheer people up. For instance, internet memes are a great way of communicating humorously with your audience while also getting the core message across successfully. 

It Sells Without Being Pushy 

Marketing through storytelling allows brands to sell themselves without walking the typical sales path. You can tell them compelling stories that make them buy into your brand instead of focusing on individual products. It is a highly beneficial long-term strategy that helps you sell without selling anything in the traditional manner.

Design and Creative techniques to uplift brand storytelling 

Attractive design and creative techniques play a crucial role in uplifting a startup’s storytelling capability and enhancing its business through street pole ads. By using creativity, a brand can craft cohesive and compelling stories that not only attract customers but also retain them. Here are some techniques that brands can use to do that:

Share Testimonials & Reviews 

The more real-life experiences you share with the customers, the more powerful your stories will become. You can share customer testimonials on your street poles, such as Tweets, Facebook posts, Instagram Stories, and more. Telling everyone how customers have experienced your products or services builds unwavering trust in your brand.

Use Strong Visuals 

Visuals are among the most potent marketing tools these days, and they can change the prospects of any brand if used properly. You can use visuals, such as photography, videography, and graphic design, to enhance your storytelling.

Images & Colours 

Use high-quality images that show you’re a professional brand with a well-thought-out marketing plan. Conversely, poor-quality images instantly put customers off and make you look like someone who cannot be trusted.

Bright colours such as green, red, orange, and yellow have a high visual appeal and attract people from afar. However, ensure that the colours you use on street pole ads are consistent with your brand identity.


Typography is another crucial element that should be preserved among other visual elements. Always use clear and legible fonts that customers can read easily and quickly. The best way to approach it is to use large, bold fonts with contrasting colours, so there is no adverse effect on their visibility.

Add-on solution with Adreach design services 

If you want to reach any corner of South Africa with your SPA campaign, Adreach can be your reliable partner. Founded in 1998, we have risen through the ranks and become the 3rd largest Out-of-Home media owner in South Africa. Due to unrivaled customer trust, today, we handle 90% of Street Pole Ad campaigns in South Africa.

Street Pole Ads are a great way of reaching customers, and we at Adreach are the best at ensuring that. We have helped many brands effectively win over customers, including blue-chip companies and SMMEs. 

So, what are you waiting for? Get in touch with Adreach today and share your brand’s story with the world!

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